Great post from Thomas Baekdal that has gained a lot of attention on Twitter and other blogs on In-App Purchasing and how it has destroyed, not just destroying, gaming. Many have focussed on the fact it has ruined iOS as a gaming platform. Looking at the top grossing app’s today it’s galling to see just how large some of the IAP options cost.

iap1

iap2

iap3

iap4

The screens above are from just a few of the top grossing games on the iPad. The amounts are horrific when you consider a PS4 or Xbox One full price game is around £49.99. Hard to see how this will change though. I don’t buy into the freemium games model and refuse to start a game that relies on IAP as a way to play. I’m sure many gamers are the same but it looks like the majority of casual gamers see it as a legitimate way to play.

What’s worse is the creep of IAP into full price gaming. Forza 5 for example has some shocking IAP’s for a full price game. I don’t think gaming on iOS or Android is finished, rather there’s a need for Apple and Google to make a stand against some of the ridiculous IAP offerings that developers are allowed to make. I also think the industry as a whole should be marking down these titles – use the app store reviews to mark these titles as 1 star, game review sites should be warning people accordingly too. Ultimately though it’s only by not handing over cash so readily that we will see a reverse in this trend. Wake up people.