So more bad press from Virgin. Their new CEO has said that net neutrality is a load of bollocks. Nice. He then threatens the BBC, not directly, by saying that public sector broadcasters should pay for faster access to Virgin customers or find their content delivered at a lower speed.

He also indicates that discussions are underway with content providers to deliver their content at better speeds than others. So those with bigger pockets will get a pretty big advantage on Virgin. They’ll be on the fast lane while others are in a normal or slow lane. So what’s to stop people paying to have better speeds and throttle others? How can this be fair? How can startup’s hope to compete if an ISP has the power to kill their service overnight.

I’d love to see the BBC block all their content to Virgin customers if this starts to heat up. That would really show who has control in this situation. It won’t happen but it would be an interesting step. Or is it just posturing by Virgin as they are soon to launch iPlayer on their Cable boxes?