Over the years there’s been many issues with Twitter. Basic at the start, constant fail whales and then tremendous growth coupled with every brand, company, personality and interesting folk like you and me jumping on. I loved it. Then we saw hashtags, conversations, trending topics, filters, muting, timeline syncing and many many other features driven by third party app’s and eventually (mostly) adopted by Twitter themselves either by implementing and supporting a feature or buying a much love third party app.

Then Twitter needed to make money and grow to try and match Facebook et all.

So in come adverts, messing with timelines and deciding what I should see and in what order, showing my friends retweets…the list of decisions that alienated me as a user was long but that didn’t matter as I could use Tweetbot or Twitterrific to let me use Twitter how I wanted to use it. That only lasted so long.

Twitter fired the first warning shots to third parties by limiting how many users they could support. Then they started changing and updating API’s. That was the first sign that the writing was on the wall for third party apps. From today they are trying to strangle third party apps by shutting down old API’s and limiting what third parties can do. Arse.

While the API’s might be buggy, slow, costly I can understand that issue if it was maintained by a third party but they are written and supported by Twitter. The official mail they’ve sent out to their staff today smells of bullshit:

The User Streams and Site Streams APIs that serve core functions of many of these clients have been in a “beta” state for more than 9 years, and are built on a technology stack we no longer support. We’re not changing our rules, or setting out to “kill” 3rd party clients; but we are killing, out of operational necessity, some of the legacy APIs that power some features of those clients. And it has not been a realistic option for us today to invest in building a totally new service to replace these APIs, which are used by less than 1% of Twitter developers.

They’ve killed the API’s and decided not to replace them. They’ve decided to strangle the third party app’s that have driven so much of what Twitter is now. They quote that less than 1% of dev’s used the API’s killed today but I’d bet that a large proportion of influential and what I’d call power users are making use of these third party app’s that are now being neutered. They also talk about understanding why people use these third party app’s instead of their own. Maybe because you’ve killed them – where’s the Twitter app for Mac? How’s Tweetdeck? They’ve also published a blog about these changes which read’s as a big ‘fuck you’ to any user of a third party app and particularly developers of these services. I don’t think I’ve seen a company shoot itself in the foot in public more than Twitter have recently.

The mess they’ve got in to over the last 2-3 years around how toxic their platform is and the inability to take action on haters, abusers and nazi’s beggar’s belief at times. Despite that there’s so much value on Twitter which I why I stick around. So, what to do?

You could do like many are stating and deactivate your account from tomorrow. You’ve got thirty days to change your mind and it’s about trying to change Twitter’s direction…almost a ‘take back control’ moment which hopefully has a better outcome than the last campaign to use that slogan.

You could also move to another network. Mastodon has been around for a couple of years and is seeing some pretty good growth over the last two weeks thanks predominantly to Nazi’s. Go figure. It’s a bit more confusing to use than Twitter and I can’t see brands, politicians, celebs etc etc moving but it’s got potential for the tech community as has micro.blog which is a paid option for hosting your short form content. Again it’s niche but the conversation is good and toxicity levels low if not non-existent.

I’ll be investigating the latter two options and looking at how best to trim down my Twitter use which will be hard as I still have a lot of time for the platform. I surface great content through it and love the interactions that it offers. If Twitter would focus on dealing with toxic users and gave me some better app options even if that meant paying for, in my eye’s, an improved service then I’d be happy. Unfortunately it looks like a change in leadership is required for any of this to happen as the direction of travel is breaking my Twitter.