The BBC coverage of the past few years worth of major sporting events has been simply stunning. Athens coverage was fantastic – and this time they are offering even more. Can’t wait. I hope that the sporting stories are not overshaddowed by some journalist moaning about not having access to some completely un-sporting related website though…

The world is what it is and as much as we, in our highly hypocrytical corner of the planet, think that everyone else has got it wrong, the Olympics for me should superceed the political and be entirely about the sport. About the best athletes pitting themselves against each other.

As for the ads on BBC – I would admit to being perplexed the first time I saw it but not in a bad way… I liked the “Ahhh” moment at the end. Would love to have the imagination and skill to create something this creative.