Very droll! It reminds me of a story I heard about a journo at the Sun going to Murdoch saying what a terrible rip-off the 0898 numbers advertised in his papers were and he should stop advertising them. His response was typical apparently: “Son, those numbers make me over a million pounds a year. I’ll keep running them till you come up with a business that makes more money” or some such irresponsible remark.